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What is home staging?

Home Staging is preparing a home for sale by highlighting it's best features and reviving areas that lack ambiance. Staged homes are transformed from looking worn-out or used, to tasteful and inviting living space.

Regardless of price or location, all homes can benefit from staging. By incorporating staging into your sales strategy, you will have a stronger presence in your market, speed the sales process and increase your profit opportunities.

Staged Home Benefits:

  • Show better than other competing homes for sale.
  • Are often shown with priority over vacant or occupied homes.
  • Capture buyer's interest in advertising. (Most buyers shop for their future homes on the internet before touring a home in person)
  • Give buyers a clear vision of how the house can feel when occupied.
  • Prevents cold and unwelcome feelings a vacant home creates.
  • Staged homes often sell in a shorter period and for more money than non-staged homes.

Why should I hire a professional staging company to decorate my home?

Because most staging professionals* are trained to maximize a homes best selling features objectively. They know what is imperative to make your home more appealing to potential buyers.

(*There is no licensing requirement to become a stager and not all stagers have taken a training course. When choosing a staging company, be sure to ask if they have completed a training course before hiring. Most will provide references and samples of their work)

What is the difference between a stager and an interior decorator?

A good stager focuses on neutralizing distractive décor, deleting personal effects, and identifying areas that need cosmetic improvement. A decorator usually creates environments tailored to your personal décor preference, not the real estate consumer.

Do I have to stage all the rooms?

A few rooms can certainly enhance the look of any home for sale, but experts agree that main living areas sell a home. At the very least, plan to stage the formal living room, dining room, family room, master bedroom, kitchen and bath rooms. Adding a home office and patio furniture during warm seasons certainly will score points with buyers.